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Apple Takes Action Against User Tracking
Apple hosted its 2018 Worldwide Developers Conference earlier this week. There the company made its feelings on social network auto tracking features clear. “We’re shutting that down,” stated Craig...
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Google’s New “Google Guaranteed” Business Listings
This is how Google Local Service ads appear on desktop. It’s common knowledge that websites such as Angie’s List® and Home Advisor℠ vet local service providers for their members. Now it appears that...
View ArticleYour Guide to Marketing Lingo
With social media and marketing abbreviations, acronyms, and lingo being thrown around so often, we know it can be confusing. Luckily for you, we’ve created this cheat sheet to help keep track of all...
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As Predicted, Privacy Restrictions Coming to the US
Last Thursday, The California Privacy Act was signed into law. This bill will go into effect in 2020 and may not sound very different from the GDPR, the European Union’s Internet privacy law that went...
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Optimizing (SEO) for Voice Searches in 2018
In the past few years, there has been a major increase in popularity among smart devices such as Alexa and Google Home, as well digital assistants like Siri and Cortana. As these technologies become...
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From Josh’s Desk: The Dark Side of Pay Per Click (PPC)
I was recently at a networking event and was approached with questions about Pay Per Click advertising (PPC) or Search Engine Marketing (SEM). When I was finished explaining my opinions, I was...
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Google’s Latest Move Towards a Faster Mobile-Friendly Web
On July 9, 2018, Google announced that their Speed Update has officially rolled out for all users. Page speed is now a ranking factor for mobile searches on Google as part of their plan grand plan to...
View ArticleFrom Josh’s Desk: ACTIVE vs. PASSIVE CUSTOMERS
As many of you know I’m a huge fan of the whiteboard. I was illustrating the concept below and thought it might be an interesting read. […] The post From Josh’s Desk: ACTIVE vs. PASSIVE CUSTOMERS...
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From Josh’s Desk: STAY ON COURSE
As with most of my opinion pieces, this article arose from multiple discussions concerning what clients should be doing during these challenging times. I usually try to avoid showing my age, but...
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Tommy’s Business is Ready
Had a great discussion today with a good friend who owns another agency. We’ve both been having similar discussions with clients concerning the current crisis and subsequent decisions being faced by...
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